Clear vision. Sharp strategy. Sustainable growth.
Tony Phan speaking on business strategy and governance

ABOUT TONY PHAN

Sustainable growth doesn't come from luck. It is designed.

Mission

A sustainable business thinks strategically, acts systematically and grows with intention. Over more than 18 years as a CEO, Board Member and Advisor, I have worked alongside business owners to resolve governance bottlenecks, unlock capital and build the foundations for long-term growth.

THE JOURNEY

Three foundations behind every transformation

It starts with governance

Most businesses don't grow slowly for lack of opportunity — they grow slowly for lack of systems. I start by redesigning the organization, standardizing operations and putting a BSC – KPI – OKR system in place, so that strategy doesn't stop at a plan on paper.

Tony Phan in his office

Unlocking capital

Capital structure, business valuation, fundraising advisory and M&A strategy. Financial transparency is what allows a business to move beyond its own limits and get ready for the next round of growth.

Tony Phan at a Forbes Under 30 event

Growth goes hand in hand with people

CEO/Founder coaching, succession development and building corporate culture. Real growth only happens when data, systems and people work in harmony.

Tony Phan speaking on business strategy and governance

Partnership philosophy

“My mission is to design organizations that think strategically, act systematically and grow with intention.”
Tony Phan speaking on business strategy and governanceTony PhanGrowth, Capital & Governance Advisor

EXPERIENCE THAT CREATES VALUE

Hands-on capability. Real-world value.

From strategy to execution — through executive, advisory and business-building roles across many industries.

VND 1,000B+
Combined capitalization of projects led and advised
50+
Businesses restructured and systematized
18+ years
Hands-on experience across industries
$50M+
Total value of fundraising and investment deals successfully advised
Business vision and governance with Tony PhanSynaps

Co-Founder · Board Member · CEO

Entrusted with running and growing a business ecosystem.

Project profile: Tima - Vietnam's Largest Financial MarketplaceTima Vietnam

Former COO

Executive experience in financial technology.

Project profile: Aizen - Redesign Digital Banking with AIAizen Vietnam

Former Board Member

Bridging technology and consumer finance solutions.

Project profile: Corporation proposal CJ&T - Export/ImportCJ&T International

Former Co-Founder · Board Member

Strategic partnership and fundraising advisory for businesses.

RECOGNITION & PARTNERSHIP

Trusted by leading organizations.

More than a decade of working alongside conglomerates, retail chains and fintech companies in Vietnam.

SELECTED PARTNERS

Selected partners: Vingroup, FPT, Unilever, P&G, Pepsi, Coca-Cola and other brandsSelected partners: Yody, Blue Exchange, VNPay, Hưng Thịnh, Long Châu and other brands

TRUSTED BY THE PEOPLE WE WORK WITH

Stories of transformation

“Tony has a rare ability to see the big picture while staying sharp on every financial detail. His involvement was the key factor in our successful fundraising and in reshaping our business model for the next ten years.”
CEOHealth Food & Export Company

Our footprint

Tony Phan at a Forbes Under 30 event

From strategy to execution — standing alongside teams and Vietnam's community of business owners.

BUSINESS TOOLS

Where to start?